A US-based apparel brand new to licensing and promoting licensed products.
Michael Alan Studios created a Fortune 100 licensed property Amazon program in less than two months by augmenting and analyzing sales and marketplace, and applying macro trends to create fresh new products with an augmented and faster supply chain.
Result: This program added 8% to the brand total contribution margin and over-delivered on the licensed projections for the Fortune 100 brand.
An apparel and accessory brand that was experiencing friction in the direct-to-consumer channel.
Michael Alan Studios analyzed sales and marketplace, applied macro trends to uncover unmet product offerings. Our team created products and developed supply chain and marketing strategy for a customized direct-to-consumer apparel program.
Result: Product/market fit and high ROAS led to achieving 2018 budgeted revenue goals and program now accounts for over 10% of brand’s total online sales.
A Fortune 100 lifestyle brand that licenses products and programs to select manufacturers.
With a focus on sustainable manufacturing and responsible business practices, client needed to develop programs that support and spread awareness of core business values while maintaining brand standards.