A well-known and widely-distributed apparel manufacturer with multiple brands.
Challenge: Seeking new growth and expanded distribution while appropriately expanding from and leveraging current brand equity and portfolio. Michael Alan Studios identified opportunities through retail, product, trend, and market analysis and then designed, developed, manufactured, and launched new premium, made in the USA Sustainable Sleepwear Brand for Holiday 2018 season. Analysis to launch was 150 days.
Result: 68% sell-thru in first 30 days on the shelf.
A leading direct-to-consumer sheet and bedding manufacturer.
Challenge: This brand has a strong consumer following in one product category, but did not realize the opportunity to leverage current brand equity into new relevant and profitable product categories that resonate with the consumer. MA Studios analyzed market and sales data, envisioned, designed, developed, and manufactured a private label, sustainably-sourced ECO sleepwear program.
Result: A 25,000 unit first run will be launching holiday 2019.
Leading influential boutique retailer in the Los Angeles region.
Challenge: Retailer seeking better margins, better inventory turn and a fresh approach to men’s ready to wear. Needing to address appropriate quality:price ratio. MA Studios analyzed marketplace, customer needs and sales data to edit and amplify current assortment while then designing, developing and manufacturing a compelling new program.