A notable US-based apparel manufacturer with 48 licenses, 9 brands, and distribution in thousands of outlets.
Challenge: Our client needed to develop compelling and relevant products and programs across their license portfolio while upgrading current supply chain and adding new capabilities. Michael Alan Studios was able to develop fresh creative vision and execution of over 48 licensed property programs spanning NBA, NCAA, Universal, Star Wars, Nickelodeon, RRHOF, Peanuts, Nasa, Foo Fighters, and The Grateful Dead, amongst others.
Result: Client delivered eight figure top-line incremental growth in license properties over 12 months.
A lifestyle apparel manufacturer working with specialty and big box retailers in 20+ countries.
Challenge: Our client was struggling with stagnant growth and meeting retailer timelines and needs. Michael Alan Studios worked closely with the client to develop and institute the first ever 18 month collaborative go-to-market process.
Result: Developed a robust three-year product pipeline. Restructured and matched talent to task increasing workplace happiness. Identified redundancies, leading to a 20% cost savings in the first year.